Fiber-based sweetening agents and bitter-blocking cocoa among rising stars in sugar alternatives

18 Jan 2023 — Consumers are gravitating toward sweeteners they consider to be “closer to nature” from simple, recognizable sources. The levies and taxes being imposed in various markets are still having an impact, as is growing regulatory pressure.

Speaking to FoodIngredientsFirst, key industry suppliers Cargill, ADM, Jungbunzlauer, Alland & Robert, Anderson Advanced Ingredients and Howtian detail their observations about trending new solutions, while also weighing in on conventional artificial additives losing their grip on the market.

“In the European marketplace, we’re seeing the impact of front-of-pack labeling systems like Nutri-Score. The growing prominence of these labeling schemes is pushing brands to take a more balanced approach to formulation, as they look to not only reduce sugars, but also improve their overall nutritional profile,” details Manuj Khanna, product line manager, Cargill.

3 thoughts on “Fiber-based sweetening agents and bitter-blocking cocoa among rising stars in sugar alternatives”

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